Jeez, is somebody feeling defensive?

In fairness to Jobs & Co., admitting you’re not perfect and offering a refund to anybody who doesn’t like it and a free case to anybody willing to stick it out isn’t a terrible response to the problem. I’m sure there are some who aren’t thrilled with the reaction (and the effort spent pointing fingers at other phones) or the time it all took to surface, but it’s not like they’re pulling a BP or Toyota and moving at an offensively slow pace. Addressing technical issues on this scale does take a little time.

The fascinating thing will be seeing how much this impacts future sales of the current iteration of the iPhone 4. (My guess is it’s not a deathblow, but it will slow the juggernaut’s momentum until an official iPhone 4 Do-Over Edition is announced.)

Kyle Bunch

Partnerships for R/GA Ventures. Raised in California, adopted by Texas. Opinions expressed here are mine and they are fantastic.

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