The creative brief said “help us fight any downward trending in condom sales due to fears of an ancient Mayan prediction that an apocalypse is impending” and directed the agency to do so “in a quasi-pornographic style that blends equal parts Hieronymus Bosch and Heavy Metal.”

I think it’s safe to say Young & Rubicam Buenos Aires nailed it.


Kyle Bunch

Partnerships for R/GA Ventures. Raised in California, adopted by Texas. Opinions expressed here are mine and they are fantastic.

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