It turns out that our consumerist impulse stimulates the same part of the brain that fires when we’re on the trail of a great idea. As we go through the trial and error of executing an idea – What if I tried this? Ah! Now what about this? – we’re using those same wanting, hunting, getting instincts but in a nobler pursuit.

–Jocelyn Glei, Is Consumerism Killing Our Creativity?