It turns out that our consumerist impulse stimulates the same part of the brain that fires when we’re on the trail of a great idea. As we go through the trial and error of executing an idea – What if I tried this? Ah! Now what about this? – we’re using those same wanting, hunting, getting instincts but in a nobler pursuit.

Jocelyn Glei, Is Consumerism Killing Our Creativity?

Kyle Bunch

Partnerships for R/GA Ventures. Raised in California, adopted by Texas. Opinions expressed here are mine and they are fantastic.

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