The Race for the Second Screen (Redux) September 1, 2010 by Kyle Bunch The Race for the Second Screen (Redux) Apple: Apple TV box currently plays videos purchased with iTunes on a TV set; wants to offer 99-cent rentals of new TV shows, making big announcement today and stream it live on Apple.com. Amazon.com: Sells on-demand videos playable on set-top boxes and TVs; wants to offer unlimited viewing of older TV shows and movies for subscribers, expected to make announcements this week. Netflix: Online streaming service lets subscribers play older TV shows and movies on media players and game consoles, expected to be a part of Apple’s announcement today. Google: Google TV software seeks to merge TV and Web programming on TVs using various hardware, set to debut in time for this holiday season. Hulu: A paid subscription service will offer new episodes of many TV shows on Internet-connected TVs and other devices like PS3s and XBOX360s. Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Telegram (Opens in new window) Tags: Amazon Apple Google Hulu Netflix TV Kyle Bunch Partnerships for R/GA Ventures. Raised in California, adopted by Texas. Opinions expressed here are mine and they are fantastic. Related Leave a Reply Cancel reply Enter your comment here... Fill in your details below or click an icon to log in: Email (required) (Address never made public) Name (required) Website You are commenting using your WordPress.com account. ( Log Out / Change ) You are commenting using your Google account. ( Log Out / Change ) You are commenting using your Twitter account. ( Log Out / Change ) You are commenting using your Facebook account. ( Log Out / Change ) Cancel Connecting to %s Notify me of new comments via email. Notify me of new posts via email.