Hey UCLA: We’ve Got Your Book Fair!

The hits just keep on coming for UCLA.

USC President C.L. Max Nikias, left, and Times Publisher Eddy Hartenstein stand on USC’s University Park campus, future site of the Times' Festival of Books.
Their school’s falling down the U.S. News and World Report rankings due to budget shortfalls, their football team is putrid, their basketball team is benign, and now for the first time in 16 years, they won’t be hosting the L.A. Times Festival of Books…because it’s moving across town to USC.

But we’re sure they’ll turn things around tomorrow at Darrell K. Royal Stadium in Austin. Yeah, that’s the ticket.

Kyle Bunch

Partnerships for R/GA Ventures. Raised in California, adopted by Texas. Opinions expressed here are mine and they are fantastic.

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