This is where the mainstream is going, selling escape from the business of hunting down content across overlapping silos. And it’s going to work too. Like the enterprise players understand, it’s the maintenance contract that will provide the most durable relationship. It’s almost as though these guys are in league together, making it so difficult to own anything that you’ll be grateful for a smaller menu of choices that are streamed at you no matter what device you’re on. This is the new shelf space, the guaranteed mediocrity of the new common denominator.