Measuring The Value Of A Facebook Fan January 17, 2011 by Kyle Bunch Measuring The Value Of A Facebook Fan Some key findings: The average fan spends $71.84 on products they Like. This figure varied due to sales penetration, brand health, and Facebook marketing effectiveness On average, fans are 28% more likely to continue being a loyal user The average fan is 41% more likely to recommend the product/service to their friends. Brands with the highest recommendation rates included Playstation and Victoria’s Secret. 81% of fans reported some affinity with a brand they Like The average value of a fan is $136.38, and this varies depending on how active a given fan is Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Telegram (Opens in new window) Tags: Facebook marketing Stories Kyle Bunch Partnerships for R/GA Ventures. Raised in California, adopted by Texas. Opinions expressed here are mine and they are fantastic. Related Leave a Reply Cancel reply Enter your comment here... Fill in your details below or click an icon to log in: Email (required) (Address never made public) Name (required) Website You are commenting using your WordPress.com account. ( Log Out / Change ) You are commenting using your Google account. ( Log Out / Change ) You are commenting using your Twitter account. ( Log Out / Change ) You are commenting using your Facebook account. ( Log Out / Change ) Cancel Connecting to %s Notify me of new comments via email. Notify me of new posts via email.