Some key findings:

• The average fan spends $71.84 on products they Like. This figure varied due to sales penetration, brand health, and Facebook marketing effectiveness 
• On average, fans are 28% more likely to continue being a loyal user 
• The average fan is 41% more likely to recommend the product/service to their friends. Brands with the highest recommendation rates included Playstation and Victoria’s Secret. 
• 81% of fans reported some affinity with a brand they Like 
• The average value of a fan is $136.38, and this varies depending on how active a given fan is