With 5,000 movies to start it’s not the most impressive collection, but the library will surely grow over time as Amazon strikes deals with additional studios.

Brilliant to pair it with Prime–the Amazon program that lets you pay $79/year for free 2-day shipping, which makes it hard for a consumer to buy from anybody BUT them–and use it to drive membership, finally giving freeloading friends & family members (like me) who’ve been using someone else’s Prime benefits a reason to enroll themselves.