jonathanmoore:

Augmented reality. 80’s style.

Garnet Hertz’s video game concept car combines a car-shaped arcade game cabinet with a real world electric vehicle to produce a video game system that actually drives. OutRun offers a unique mixed reality simulation as one physically drives through an 8-bit video game.

I’m having a hard time deciding if it’s awesome or ridiculous but funny.  The only thing that would make this video better is if they had footage of him running into a parked car.

Via Andy Taylor

Kyle Bunch

Partnerships for R/GA Ventures. Raised in California, adopted by Texas. Opinions expressed here are mine and they are fantastic.

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