Another economic report held that every Penn State game pumps $59 million into the local economy: from hotels to kids selling homemade cookies by the side of the road. It’s no wonder that Paterno is revered. He took a football team and turned it into an economic life raft for a university and a region. When something becomes that valuable, a certain mindset kicks in. Protect the team above all over concerns. Protect Joe Pa. Protect Nittany Lions football. Protect the brand. In a company town, your first responsibility is to protect the company.

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Kyle Bunch

Managing Director, Social at R/GA. Co-founder of Blogs with Balls and future owner of the MLB's Austin Bats.

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