It’s quite possible that you’re looking at the high water mark for social media in sports.

It may also be the beginning of geek peanut butter getting all up in your jock chocolate that you won’t be able to escape by this time next year.

(via jamiemottram & Dr. Saturday)

Kyle Bunch

Partnerships for R/GA Ventures. Raised in California, adopted by Texas. Opinions expressed here are mine and they are fantastic.

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