Freedom from distraction may in fact be the new, sought after bourgeois luxury. In… “The Joy of Quiet,” Pico Iyer says that the future of travel lies in “black hole resorts” where you pay exorbitant amounts for remote beautiful rooms that are offline. The principle is that freedom from the Internet is so rare and exotic and impossible that it is becoming a commodity: It’s not iPhones or iPads we have to worry about buying, but peace from them. Freedom, then, is a poor man’s fabulous hotel room on a cliff on a beach without wireless.

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Kyle Bunch

Managing Director, Social at R/GA. Co-founder of Blogs with Balls and future owner of the MLB's Austin Bats.

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