At some point in the recent past, the Mountain View brass realized that owning the Web is not enough to survive. It makes sense—people are increasingly using non Web-based avenues to access the Internet, and Google would be remiss to not make a play for that business. The problem is that in branching out, Google has also abandoned its core principles and values. Many of us have entered into a contract with the ur search company because its claims to be a good actor inspired our trust. Google has always claimed to put the interests of the user first. It’s worth questioning whether or not that’s still the case. Has Google reached a point where it must be evil?

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Kyle Bunch

Managing Director, Social at R/GA. Co-founder of Blogs with Balls and future owner of the MLB's Austin Bats.

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