As a division of Facebook, Instagram doesn’t necessarily have to pay its own way; it can be just one more functionality. But as the folks at YouTube can tell you, the trip from treasured acquisition to underperforming stepchild can be a short one and the pressure can be intense.

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Kyle Bunch

Managing Director, Social at R/GA. Co-founder of Blogs with Balls and future owner of the MLB's Austin Bats.

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