As a division of Facebook, Instagram doesn’t necessarily have to pay its own way; it can be just one more functionality. But as the folks at YouTube can tell you, the trip from treasured acquisition to underperforming stepchild can be a short one and the pressure can be intense.

Kyle Bunch

Partnerships for R/GA Ventures. Raised in California, adopted by Texas. Opinions expressed here are mine and they are fantastic.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s