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15 Stats Brands Should Know About Mobile

  • The U.S. is at 101 percent wireless penetration. (CTIA)
  • 1 billion smartphones will be shipped globally this year. (Gartner)
  • Apple beats all other phone manufacturers in customer satisfaction for smartphones. (J.D. Power and Associates)
  • 59 percent of mobile users are as comfortable with mobile advertising as they are with TV and online ads. (InMobi)
  • 85 percent of mobile users prefer mobile apps over the mobile Web. (Compuware)
  • 75 percent of Americans bring their phones to the bathroom. (11 Mark)
  • 15 percent have answered their mobile phone while having sex. (Wilson Electronics)
  • Mobile advertising revenue is expected to reach over $11 billion worldwide this year, up from over $9 billion last year. (Gartner)
  • Mobile drives 23 percent of paid-search clicks. (The Search Agency)
  • Americans spend an average of 158 minutes every day on their smartphones and tablets. (Flurry)
  • 15 percent of mobile users prefer to check financial accounts on smartphones and tablets. (Quicken)
  • 42 percent of consumers using a mobile device while in-store spend more than $1,000. (Interactive Advertising Bureau)
  • Mobile now accounts for 12 percent of Americans’ media consumption time, triple its share in 2009. (eMarketer)
  • 39 percent of mobile users access social networks from their phones. (Business Insider)
  • Mobile commerce will account for 15 percent of total e-commerce sales this year. (eMarketer)

(via 15 Stats Brands Should Know About Mobile | Digiday)

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Kyle Bunch

Managing Director, Social at R/GA. Co-founder of Blogs with Balls and future owner of the MLB's Austin Bats.

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