When you go to Prada in Soho, you buy a bag or a tie,“ he says, "And what do they do? They take your credit card. They go downstairs. They come back with this leather case, and they open it up. You sign. They take it back downstairs. And then they put the receipt in this ridiculous envelope. They hide all the damage, so it makes it feel like you’re in this alternate universe. Why can’t smaller places do the same? Why do they have to compromise when it comes to one of the important things in their business, which is getting paid for what they do? It’s a simple exchange of value.
Partnerships for R/GA Ventures. Raised in California, adopted by Texas. Opinions expressed here are mine and they are fantastic.