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White fans want white superstars, or in the case of the NBA, at least one white American superstar. Unless the ghosts of Bird and John Havlicek and Jerry West return to the floor, that isn’t going to happen. And since it isn’t going to happen, the NBA will continue to struggle with an identity crisis that no one wants to publicly acknowledge.
All told, Team Coco touches more than 5 million people each month, many of them primarily consumers of O’Brien’s brand of humor online. “A lot of television executives still have the idea that a show is something everybody watches,” O’Brien says using an old-fashioned voice: “ ‘Let’s gather around the TV set and watch it, and then let’s talk about it with all our friends at work tomorrow.’ Well, your friends didn’t watch the same show that you did, and they also didn’t watch it at the same time.” And it no longer bothers O’Brien if that’s the case with his show. As long as they’re consuming it, any time, any place will do.